Everyone likes free stuff, and right now Sony's got some free digital goodies for you. All you have to do is participate in its PlayStation Player Celebration event. To do that, you need only sign up with your PSN ID and wait for the promotion to begin.
Starting February 24, those who have signed up will contribute to a set of "community goals," like playing a target number of games or earning trophies. You must play a game for at least an hour for it to count toward that goal. You'll be able to check the ongoing progress of the community once the event begins. As the community completes each goal, all participants will receive rewards. The rewards include exclusive avatars as well as two different PS4 themes. You'll get a notification on your PS4 when you receive any rewards.
Signing up for the event also enters you in a contest to win even more rewards, including a real-life PlayStation Platinum Trophy engraved with your PSN ID, a $100 PlayStation Store voucher, and codes for what Sony deems the "greatest PS4 games." To win, you must also answer a question on the event page on March 17 at 11 AM PT / 2 PM ET. The first two correct answers will win.
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